A rapidly increasing way that people are getting information is through online search. More people are using the internet, either on their computers or mobile phones, to find local products and services than ever before. To accommodate them, Google and the other top search engines Yahoo and Bing are now displaying local search pages and maps to local businesses.
It’s no secret that 89% of consumers use the Internet to find local businesses. Your customers are not looking for your business where you advertise, they are looking online. Simple keyword research will demonstrate that people are looking for product or service – in your area – right now! Will they find you or your competitor? If they don’t see your business in the results, they won’t know you exist; won’t buy from you. You can grow your business by building your online presence, driving more phone calls and generating more new customers.
You have probably been in business for several years marketing yourself to the local community through traditional means such as word of mouth, radio, television, newspapers, yellow pages, conventions, trade shows and charity events, among many others. While taking an offline business online is exciting, there are many, many ways you can spin your tires and never gain any traction.
Search Engine Marketing is positioning your online presence in front of those people when they are researching a specific service or product and compelling them to action.
